Poder, the magazine targeting the U.S. Hispanic and Latin American business elite is adjusting its strategy with new content and an expanded distribution.
From the August issue onwards the publication will be called Poder Enterprise and its U.S. Hispanic circulation will grow from 55,000 to 125,000. Poder Enterprise will be published 10 times a year. Nicolas Ibargüen, publisher of Poder Enterprise, tells Portada that the Hispanic Enterprise (formerly called Hispanic Trends) will cease to exist as a stand-alone magazine and will now be published as a section of Poder Enterprise. “Our content is going to grow in scope with this new section. We are not only going to talk about the business elite but also about up-and-coming entrepreneurship.” Ibargüen expects Poder Enterprise to have 100 plus pages.
Poder to be called Poder Enterprise in U.S. Hispanic Market - Portada Magazine & Resources
Tags: art, Business, hispanic
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